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  Mobile Touch Transaction Benefits
 

To be issued by Mobile Network Operators (MNOs), the CL SIM / (U)SIM /(R)UIM is compatible with millions of existing handsets in-use, allowing users to load any number of soft cards (ATM / Debit / Credit / Railways / Petro /Loyalty Cards) on the CL SIM with a single request to the respective service providers.

They can then perform cash-less transactions for prepaid recharge, electronic bill payment, book movie tickets and access digital content, coupons/tokens, etc. on the move. All this with easy-to-use, simple but intuitive touch of their handset to ‘target icons’ on the APs anywhere, anytime.

The APs can be upgraded to enable consumers to touch their handsets to ‘target icons’ on APs placed in cafes, music shops, multiplexes, QSRs, etc to automatically set-up local, high speed, highly secure data connections using any of the short-range wireless connectivity technologies (Bluetooth, Wi-Fi, Wireless USB, ZigBee, etc.) popular today, to download rich media content like video clips, games and animations in minutes to their handset/memory cards, which is not possible today.

   
  Manifold jump in ARPUs for MNOs
 

This solution with anytime, anywhere electronic talk time charging and bill payment in self service mode offers MNOs a quantum leap in operational efficiency of their revenue assurance systems. Additionally, it simplifies and speeds up day-to-day mobile transactions by their customers, qualifying it as an ideal replacement for smart cards being used for multiple applications today.

eCogNito mobile touch transaction solution creats an exceptional opportunity for mobile operators, retail outlets and content providers to win new customers, increase revenues and develop non-intrusive, opt-in contextual advertising options on APs as well as subscriber handsets.

   

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