| |
|
| |
Benefits - Mobile Value Chain |
| |
Subscriber |
| |
|
o |
Faster transactions |
|
o |
Convenience |
|
o |
Easy
to use |
|
o |
Security (subscriber control) |
|
| |
|
| |
Retail
Shop Owner |
| |
|
o |
Faster throughput |
|
o |
Increased revenue (new applications) |
|
o |
New
customers & existing customer loyalty |
|
o |
Operational efficiency (web interface for inventory & account
management) |
|
| |
|
| |
MNOs |
| |
|
o |
Savings in distribution costs in prepaid refill |
|
o |
New
self-service distribution channels - ATM Centre(s), Airports,
Cafes/QSRs, Conference/Convention |
| |
Centres/Exhibition Venues, Multiplexes, C-Stores (in petrol
pumps) pumps), Retail Malls and Railway |
| |
Station |
|
o |
Rapid
launch of new services (test marketing) |
|
o |
Accurate sales and customer tracking) |
|
o |
Cross-selling opportunities |
|
o |
Subscriber retention and loyalty |
|
| |
|
| |
Banks/FIs |
| |
|
o |
Increased transaction revenues |
|
o |
Lower
customer acquisition costs |
|
o |
Expand merchant network |
|
o |
Cash
replacement |
|
| |
|
| |
3rd Party
Service Providers* |
| |
|
o |
Savings in card issuing costs (procurement, personalization,
distribution, activation) |
|
o |
Real-time card application changes/updates |
|
o |
Support for transaction linked loyalty/promotion programs |
|
o |
Customer retention and loyalty |
|
| |
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