The ever-changing priorities of consumers make it increasingly difficult for
Communication Service Providers (CSPs) to operate with lucrative profit margins. In today’s knowledge-driven ‘glocal’ communities, it is evident for consumers to compare services of various players in the market. Service providers that effectively meet consumer needs are the ones that emerge dominant winners.
Encouraged by the success of implementing systems that enhance customer experience and to manage operations more efficiently, CSPs are adopting business intelligence and predictive analytics to attain commendable results.
